Solid makeup is now one of the major trends in the cosmetics industry. Popular for its practicality, sensory appeal, and low environmental impact, it is attracting both brands and consumers looking for modern, high-performance, and responsible products.
At Inspirations Cosmétiques, a laboratory based in Grasse, we develop and manufacture solid stick makeup formulas that combine high pigmentation, naturalness, and ease of application. Our innovations cover several categories: foundation, blush, highlighter, contouring, and concealer.
The success of stick makeup is based on several key advantages:
Without water, the formulas are more stable, longer lasting, and do not require preservatives. They are also rich in luxurious butters and oils, offering a powdery, melt-in, nourishing feel.
The stick allows for modern application: no waste and suitable for all uses (touch-ups, travel, minimalist routine).
Our textures glide onto the skin, are easy to work with, and offer a "bare skin effect," with intensity that can be adjusted as desired.
The stick format limits the use of plastic, makes refilling easier, and meets clean beauty expectations.
This trend responds to new consumer expectations:
Brands that adopt these innovative formats are gaining a competitive edge by combining performance, sustainability, and modernity.
Our laboratory provides full-service support to brands: formulation, development, testing, regulatory compliance, manufacturing, and packaging.
We offer exclusive, tailor-made formulas in stick form, ready to be adapted to your brand's identity and needs.
Would you like to create your own range of solid makeup? Contact us to discover our tailor-made solutions.
